Communication & Content Creation Management

The Degree Programme

Bachelor's Degree in Language Mediation Sciences

Communication & Content Creation Management (Class L-12) · 180 CFM/ECTS · EQF Level 6

The Three-Year Degree Programme in Linguistic Mediation Sciences, specialising in Communication and Content Creation Management, Class L-12, aims to train professional Linguistic Mediators with specific skills in content creation and digital communication, enabling them to work in the new field of marketing, specifically Social Media Marketing. The Content Creator profile is today one of the most sought-after by advertising agencies, companies and international Brands, thanks to its ability to creatively convey communication to the modern audience, which consumes the market almost exclusively through social media platforms such as Instagram, TikTok, YouTube and Facebook.

This pathway combines the professional skills and techniques of oral and written linguistic mediation with equally professional competencies in Digital Marketing, encompassing all knowledge relating to the correct digital communication of products and services on the international market.

Graduates of this pathway find employment in Web Marketing and Digital Communication agencies, advertising agencies, event and trade fair organisers, business internationalisation bodies, in Social Media and Content Marketing, Online Advertising, Copywriting, App and website localisation, as well as in the Marketing departments of major international Brands.

View the study plan

Study Plan

Course structure year by year

SSD Code	Course	ECTS Credits
L-LIN/12	Lingua A: Lingua e Cultura - Lingua Inglese	9
L-LIN/12	Lingua A: Lingua e Traduzione - Lingua Inglese I Mod. Traduzione scritta passiva I Mod. Traduzione scritta attiva I Mod. Mediazione Linguistica Orale - interpretazione dialogica	8
L-LIN/-07-04-14	Lingua B: Lingua e Cultura - Lingua Spagnola/Francese/Tedesca	9
L-LIN/-07-04-14	Lingua B: Lingua e Traduzione - Lingua Spagnola/Francese/Tedesca I Mod. Traduzione scritta passiva I Mod. Traduzione scritta attiva I Mod. Mediazione Linguistica Orale - interpretazione dialogica	8
L-FIL-LET/11	Letteratura Italiana contemporanea	6
L-LIN/01	Glottologia e Linguistica	8
SPS/08	Influencer marketing	6
SPS/08	Digital communication	6
Totale CFU 1° Anno		60

SSD Code	Course	ECTS Credits
L-LIN/12	Lingua A: Lingua e Traduzione II - Lingua Inglese Mod. Traduzione scritta passiva II Mod. Traduzione scritta attiva II Mod. Grammatica e Strutture Linguistiche	12
L-LIN/12	Lingua A: Mediazione Linguistica Orale I - Lingua Inglese Interpretazione orale consecutiva e di trattativa	6
L-LIN/-07-04-14	Lingua B: Lingua e Traduzione II - Lingua Spagnola/Francese/Tedesca Mod. Traduzione scritta passiva II Mod. Traduzione scritta attiva II Mod. Grammatica e Strutture Linguistiche	12
L-LIN/-07-04-14	Lingua B: Mediazione Linguistica Orale I – Lingua Spagnola/Francese/Tedesca Interpretazione orale consecutiva e di trattativa	6
INF/01	Laboratorio di Informatica - Teoria e Storia della Traduzione	6
SECS-P/08	Strategic Management	6
M-FIL/05 - SPS/08	A scelta tra: Digital Convergent Marketing o Laboratorio di Copywriting	6
SPS/08 - SECS-P/08	A scelta tra: Laboratorio sulla Gestione o Reputazionale Marketing Analytics	6
Totale CFU 2° Anno		60

SSD Code	Course	ECTS Credits
L-LIN/12	Lingua A: Lingua e Traduzione III - Lingua Inglese Mod. Traduzione scritta passiva III Mod. Traduzione scritta attiva III Mod. Grammatica e Strutture Linguistiche	15
L-LIN/12	Lingua A: Mediazione Linguistica Orale II - Lingua Inglese Interpretazione orale simultanea e di conferenza	6
L-LIN/-07-04-14	Lingua B: Lingua e Traduzione III - Lingua Spagnola/Francese/Tedesca Mod. Traduzione scritta passiva III Mod. Traduzione scritta attiva III Mod. Grammatica e Strutture Linguistiche	15
L-LIN/-07-04-14	Lingua B: Mediazione Linguistica Orale II - Lingua Spagnola/Francese/Tedesca Interpretazione orale simultanea e di conferenza	6
SPS/08	Storytelling, movetelling e content strategy	5
SPS/08	Laboratorio di digital creator e media planner	6
—	Prova finale	7
Totale CFU 3° Anno		60

Career

Career Opportunities

<p>The high-level linguistic skills combined with the knowledge of the Communication & Content Creation Management sector acquired over the three-year programme will enable graduates to work and establish themselves as:</p>

Digital creator on Instagram, TikTok, Facebook;
Content creator for companies and brands;
Social media marketing manager;
Content marketing manager;
Online advertising specialist;
Translator of advertising campaigns for social media and YouTube;
Linguistic consultant for companies and organisations entering social media;
Linguistic consultant for companies and brands;
Digital Content Manager – responsible for the indexing and positioning of a website's content on search engines;
Web Content Strategist – plans and manages online advertising campaigns;
Digital Strategist – responsible for analysing sales trends and developing effective commercial strategies to reach as many customers as possible;
Web Marketing and Digital Communication agencies;
E-commerce Manager;
Advertising agencies, event, trade fair and exhibition organisers;
Bodies and organisations involved in Import-Export and business internationalisation;
Copywriter, web copywriter;
Website localisation and translation;
SEO and SEM specialist;
Transcreator;
Public Relations Manager;
Communication expert within the external relations offices of national and international institutions, associations and non-governmental bodies, international research agencies and organisations for international cooperation;
Press officer and spokesperson;